This wonderful collection of photographs includes images of the iconic Shredded Wheat factory being built, the staff at work and some of the packaging used. It includes material from Cereal Partners UK and a donation from Peter Lind & Company who built the grain silos.

Back
Peter Lind & Co
Shredded Wheat

Shredded Wheat factory viewed from the fields looking across Broadwater Road. This photograph from the Cereal Partners UK archive is dated 7th August 1927.

Shredded Wheat

Shredded Wheat factory viewed from the fields looking across Broadwater Road. Photograph from the Cereal Partners UK archive dated 7th August 1927.

Shredded Wheat
The factory visible beyond the rail station with Dawnays factory on the left. This photograph is dated 19th July 1927 and is from the Cereal Partners UK archive.
Shredded Wheat
The original entrance arch to the Shredded Wheat factory. Image is from Cereal Partners UK archive.
Shredded Wheat
Shredded Wheat
This photograph taken in 1926 shows one of the ladies working on the packing line at Shredded Wheat. This photo is from the Cereal Partners UK archive.
Shredded Wheat
A panner adding more Shredded Wheat 'biscuits' to the packing table ready for the packing line ladies to pack into boxes. This image is from the Cereal Partners UK archive.
Shredded Wheat
Shredded Wheat advertisement dated 1937 - with the slogans 'Shredded Wheat leads Britain's Health Parade' and 'The Food For General Fitness'. It appeared in the Barn Theatre programme for the 1937-38 Season - Welwyn Drama Club presented 'The First Mrs Fraser' on 4-9th October 1937. Item from The Barn Theatre archive.
Shredded Wheat
This 'Order Of The Day' advert shows packs of Shredded Wheat in the delivery boy's basket with the slogan 'Britons Make It- It Makes Britons'. This image is from the Cereal Partners UK archive.
Shredded Wheat
Shredded Wheat bowl - loaned by June & David S to the Welwyn Garden City Heritage Trust so that it could be photographed and a digital copy added to the Trust's archive.
Shredded Wheat
Shredded Wheat bowl - loaned by June & David S to the Welwyn Garden City Heritage Trust so that it could be photographed and a digital copy added to the Trust's archive.
Shredded Wheat
Souvenir of the new home of Shredded Wheat. Donated by Alistair B. whose grandfather James Gray was a managing director of the company.
Shredded Wheat
Souvenir of the new home of Shredded Wheat. Donated by Alistair B. whose grandfather James Gray was a managing director of the company.
Shredded Wheat
Souvenir of the new home of Shredded Wheat. Donated by Alistair B. whose grandfather James Gray was a managing director of the company.
Shredded Wheat
Souvenir of the new home of Shredded Wheat. Donated by Alistair B. whose grandfather James Gray was a managing director of the company.
Shredded Wheat
Souvenir of the new home of Shredded Wheat. Donated by Alistair B. whose grandfather James Gray was a managing director of the company.
Shredded Wheat
Souvenir of the new home of Shredded Wheat. Donated by Alistair B. whose grandfather James Gray was a managing director of the company.
Shredded Wheat
Souvenir of the new home of Shredded Wheat. Donated by Alistair B. whose grandfather James Gray was a managing director of the company.
Shredded Wheat
Souvenir of the new home of Shredded Wheat. Donated by Alistair B. whose grandfather James Gray was a managing director of the company.
Shredded Wheat
Souvenir of the new home of Shredded Wheat. Donated by Alistair B. whose grandfather James Gray was a managing director of the company.
Shredded Wheat
Souvenir of the new home of Shredded Wheat. Donated by Alistair B. whose grandfather James Gray was a managing director of the company.
Shredded Wheat
Souvenir of the new home of Shredded Wheat. Donated by Alistair B. whose grandfather James Gray was a managing director of the company.
Shredded Wheat
Souvenir of the new home of Shredded Wheat. Donated by Alistair B. whose grandfather James Gray was a managing director of the company.
Shredded Wheat
Souvenir of the new home of Shredded Wheat. Donated by Alistair B. whose grandfather James Gray was a managing director of the company.
Shredded Wheat
Souvenir of the new home of Shredded Wheat. Donated by Alistair B. whose grandfather James Gray was a managing director of the company.
Shredded Wheat
Souvenir of the new home of Shredded Wheat. Donated by Alistair B. whose grandfather James Gray was a managing director of the company.
Shredded Wheat
Souvenir of the new home of Shredded Wheat. Donated by Alistair B. whose grandfather James Gray was a managing director of the company.
Shredded Wheat
Souvenir of the new home of Shredded Wheat. Donated by Alistair B. whose grandfather James Gray was a managing director of the company.
Shredded Wheat
Souvenir of the new home of Shredded Wheat. Donated by Alistair B. whose grandfather James Gray was a managing director of the company.
Shredded Wheat
Souvenir of the new home of Shredded Wheat. Donated by Alistair B. whose grandfather James Gray was a managing director of the company.
Shredded Wheat
Souvenir of the new home of Shredded Wheat. Donated by Alistair B. whose grandfather James Gray was a managing director of the company.
Shredded Wheat
Souvenir of the new home of Shredded Wheat. Donated by Alistair B. whose grandfather James Gray was a managing director of the company.
Shredded Wheat
Souvenir of the new home of Shredded Wheat. Donated by Alistair B. whose grandfather James Gray was a managing director of the company.
Shredded Wheat
Souvenir of the new home of Shredded Wheat. Donated by Alistair B. whose grandfather James Gray was a managing director of the company.
Shredded Wheat
Souvenir of the new home of Shredded Wheat. Donated by Alistair B. whose grandfather James Gray was a managing director of the company.
Shredded Wheat
Shredded Wheat delivery vans. This photo from the Cereal Partners UK archive is undated.
Shredded Wheat
A very smart delivery van and driver for the Shredded Wheat Company photographed in front of the main entrance stairs to the factory. The Trust is grateful to Cereal Partners UK for allowing us to add this image to our archive.
Shredded Wheat
Entrance arch with the words 'Home Of Shredded Wheat' photographed in 1926.
Shredded Wheat
Shredded Wheat factory under construction.
Shredded Wheat
Shredded Wheat Co Ltd - one of the most famous employees was Flora Robson who is pictured here. This image was donated to the Welwyn Garden City Heritage Trust by Alistair B whose grandfather James Gray was a managing director of the company and is on the right. Dick Howard is on the left.
Shredded Wheat
Shredded Wheat Co Ltd - football team photographed beneath the grain silos. Donated to the Welwyn Garden City Heritage Trust by Joan F.
Shredded Wheat
This scroll commemorating over 25 years service was given to James Gray by staff at the Shredded Wheat Company Ltd. It states that the scroll 'is presented as a mark of high esteem and affection by his colleagues & associates, as undersigned, representing all departments of the Company'. It has the dates 1919 and 1948 on either side of the central text.It was loaned to the Trust in order to be photographed and thereby added to the WGC Heritage Trust's archive.
Shredded Wheat
Shredded Wheat Home Guard photographed by Studio Lisa. Image donated to the Welwyn Garden City Heritage Trust archive as part of the 'Where Do You Think We Worked?' project.
Shredded Wheat
This photograph shows members of WGC Home Guard and was taken at the Shredded Wheat factory site during WWII. It was donated to the WGC Heritage Trust's archive by Mrs Taylor.
Shredded Wheat
Inspecting the construction work - the concrete pillars show imprint of the wooden shuttering method used to construct them. Image from Cereal Partners UK archive.
Shredded Wheat
Photograph of David S who donated this image to the Welwyn Garden City Heritage Trust archive as part of the 'Where Do You Think We Worked?'. Aged 3 years David was used by Shredded Wheat in its advertising - in this photograph you can see he is being supported on either side as he makes a salute.
Shredded Wheat
Photograph of David S who donated this image to the Welwyn Garden City Heritage Trust archive as part of the 'Where Do You Think We Worked?'. Aged 3 years David was used by Shredded Wheat in its advertising - taken c1937 this photograph is captioned 'General Fitness' on the back.
Shredded Wheat
The factory was opened in 1926 by the Marquis of Salisbury. Image from Cereal Partners UK.
Shredded Wheat
The sign proclaims '7 acre site for SHREDDED WHEAT Model Food Factory' and would have been visible from the railway line.
Shredded Wheat
Shredded Wheat - Nabisco football team c1962. Henry Wallace, pictured at the back on the right, was the trainer and his grandson Alan kindly donated this image to the Welwyn Garden City Heritage Trust archive as part of the 'Where Do You Think We Worked?' project.
Shredded Wheat
A conveyor belt carrying boxes of WELGAR Shredded Wheat. This image is from the Cereal Partners UK archive.
Shredded Wheat
Shredded Wheat packing ladies hard at work - putting 12 'biscuits' into each pack. The staff here would be working one of 2 shifts a day from 6am-2pm or 2pm-10pm - there was also a night shift but this was men only. Workers were bused in from surrounding villages. This photo from the Cereal Partners archive is undated so could be from the 1930s up to the mid 1950s.
Shredded Wheat
Shredded Wheat retirement party - Mr Burns 3rd front left, McKend 2nd front right, wife of Dick Howard 3rd from right. Jeannie Bryce holding flowers - grandmother of Alistair B. who donated this image.
Shredded Wheat
The Shredded Wheat Road Fleet photographed in 1929. Donated to the Welwyn Garden City Heritage Trust archive as part of the 'Where Do You Think We Worked?' project.
Shredded Wheat
The Shredded Wheat Road Fleet photographed in 1929. Donated to the Welwyn Garden City Heritage Trust archive as part of the 'Where Do You Think We Worked?' project.
Shredded Wheat
The Shredded Wheat Road Fleet photographed in 1929. Donated to the Welwyn Garden City Heritage Trust archive as part of the 'Where Do You Think We Worked?' project.
Shredded Wheat
The Shredded Wheat Road Fleet photographed in 1929. Donated to the Welwyn Garden City Heritage Trust archive as part of the 'Where Do You Think We Worked?' project.
Shredded Wheat
Scaffolding on a grand scale as the factory grows.
Shredded Wheat
Shredded Wheat engineering staff - image donated to the Welwyn Garden City Heritage Trust archive by Chris B whose father is pictured on the far right. Photographed c1950s. WGC Library Local Studies Collection has a copy of this picture and identified staff from left to right as: Len Webb, John Nobel, 'Punch' Ranee and Ralph Ranger.
Shredded Wheat
Shredded Wheat van - Albert Osborne driver. Image donated to the Welwyn Garden City Heritage Trust archive as part of the 'Where Do You Think We Worked?' project.
Shredded Wheat
Shredded Wheat - Welgar van photographed c1950. Drivers, mechanics & office staff in front of the van. First left in front row is Albert Osborne, middle row 3rd left is Reg Harris, back row 4th left is Dick Howard. Image donated to the Welwyn Garden City Heritage Trust archive as part of the 'Where Do You Think We Worked?' project.
Shredded Wheat
Welgar News - Welgar profile no. 6 - Mr George Goodman. Donated to the Welwyn Garden City Heritage Trust archive by his daughter Joan F.
Shredded Wheat
Shredded Wheat staff on the opening day of the factory. This photo is from the Cereal Partners UK archive.
Shredded Wheat
The packing line photographed in 1926. The panner on the right is adding more of the Shredded Wheat 'biscuits' to the packing table. This image is from the Cereal Partners UK archive.
Shredded Wheat
Thanks to David for donating this Coronation Issue of The WELGAR News to our archive. Dated May-June 1953 it includes articles on how & where Welgar employees watched the coronation, a visit to the factory by the Vice President & Director of Production of the Canadian Shredded Wheat Co., a commemorative medal awarded to the company by the Organising Committee of the XV Olympia Helsinki 1952, and an enthusiastic reception for 'Nuts In May' a show put on by employees on the Bryce Hall stage!
Shredded Wheat
Advertisement for Shredded Wheat encouraging readers to make 'an altogether better Christmas Pudding by using crushed Shredded Wheat in place of the usual breadcrumbs' - with a recipe also included. It appeared in the Welwyn Times published on 29th November 1928 (page 13) and this copy was donated to the Welwyn Garden City Heritage Trust archive during the 'Where Do You Think You Live?' project.
Shredded Wheat
Shredded Wheat advertisement encouraging people to protect themselves from 'the chilly, insidious winds of March' by eating Shredded Wheat with hot milk - it appeared in the Welwyn Times published 29th November 1928 (page 15). Item donated to the Welwyn Garden City Heritage Trust archive as part of the 'Where Do You Think You Live?' project.
 
 
Powered by Phoca Gallery