Bickiepegs Ltd started in London in 1925 and came to WGC in 1927, manufacturing nursery and invalid foods in a factory in Broadwater Road. They were best known for 'Bickiepegs', which were teething rusks for babies. To secure the rusk so that it wasn't dropped to the floor, each rusk had a length of ribbon attached to it that could be safety-pinned to the baby's clothing. Bickiepegs Ltd was one of a number of companies questioned about WGC as an industrial town. These answers appear in the 2nd edition of C.B.Purdom's book The Building Of Satellite Towns. The company moved to WGC 'because we could not find suitable accommodation for renting anywhere in London'. Asked if the company's experience of Welwyn Garden City as an industrial centre was been satisfactory the answer was yes. According to Bickiepegs Ltd the advantages of WGC as an industrial town were that 'Labour is of a better class than in large cities, and the employees have no long train journey. From an advertisement point of view, Welwyn Garden City is ideal for food manufacture-clean air, neat and tidy town, trees and flowers, clean factories. Visitors are favourably impressed.' Asked what improvements were required in the town from an industrialist's point of view the company felt 'Wider range of industry should be attracted, towards a self-supporting principle, followed by a greater commercial relationship between all firms; e.g. a small firm wishing to make nuts and bolts should be attracted here and encouraged to market their goods locally.'